WordPress Development case study

We have a great example of a complex WordPress development project that is in the final phase prior to going live.

Nvisage were asked by the University of Chichester and their international partners to create a databased website to support the offshore renewable energy industry. The finished product was based upon WordPress as both the content management system and the development framework.

The finished product consists of 4 distinct databases which are fully searchable individually or combined. The results of which can be accessed via a list view or via an integrated Google map interface.

WordPress was chosen because in the hands of an experienced developer it is an exceptional tool for rapid application development. The client’s comments were:

“Looks REALLY REALLY excellent”

“Profesional Site”

“It is REALLY REALLY good”


If you have a new or an existing project which is in need of an expert and reliable WordPress development company in London or further afield give Clinton Porter a call for a friendly chat about your project.

Modern WordPress ecommerce site with WooCommerce


We have just launched our most recent ecommerce WordPress site with WooCommerce specialising in a natural body ecosystem, based in the USA: Biome Restoration.

Biome Restoration Ltd website launch 2014

Here at Nvisage we specialise in professional WordPress development and design services for the SME, public and not for profit sectors. We can either take an existing brief or work with you to develop a brief and create a bespoke WordPress website; or we can take on an existing website where it is not meeting your needs.

WordPress was an ideal solution for Biome as the majority of the site is essentially an information site with brochure content with an important but small requirement for an ecommerce solution. WooCommerce fitted the bill perfectly to meet all of the client needs and deliver the solution within budget.

If you have a new ecommerce project or a WordPress project that you’d like to add ecommerce to, give us a call or email us for a friendly chat.

Why your website needs to be mobile optimised

Websites need to be optimised (responsive) for smartphones and tablets for two very simple reasons:

  1. The amount of traffic to sites that is now on mobile devices
  2. Google penalises sites which are not responsive

Typically 30% of all page views are now undertaken on mobile devices. This rises to 50% + when pages are viewed from a link within an email such as an email newsletter. Self-evidently if someone cannot access the content on your site effectively on a mobile device they will not spend long trying.

The percentage use of specific devices are fluid and change each quarter so a responsive site is one that is agnostic towards platform and screen size. A well designed responsive site will deliver the best possible experience to the smartphone or tablet it is being viewed upon. 

The first benefit of this approach is that you will retain far more of the visitors that arrive at your site on a mobile device. The second is that you will gain value from Google. Google is now counting aspects of mobile delivery within a website as a part of its ranking algorithm. This is for the very simple reason that Google sees its future and the future of online advertising as mobile. 

A quick way to see the value that Google assigns to a site is to use the Google webmaster tools to view the “page speed insights” tool. When analysing a site to see how fast it is delivered Google displays the results from mobile before desktop. It also provides you with a score and the answer of how to fix the speed issue. 

Google wants your site to be delivered fast to ALL devices.  If you want your site to do well in Google search positions listen to Google…

What next?
Nvisage specialise in optimised websites for mobile and we would be happy to discuss how we can make your mobile visitors and Google happier with a responsive site. Take the first step and call our Digital Marketing Manager, Guillaume on 0845 094 3331.

Google wants you to move to a secure site

Google now actively states that security is a top priority for it: There is a strong move across the major digital platforms to favour or even demand greater security. This is in a large part a response to recent major government access to all digital content but also to the increasing threat of security breaches and hacks.

Google in particular now specifically looks for security on a site in its ranking algorithm and gives extra value to sites using HTTPS encryption by default.

What this means for your site?

Google is telling web owners that they are looking for secure sites “we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure..  .. We want to go even further. At Google I/O a few months ago, we called forHTTPS everywhere on the web”.  

Google is now using HTTPS as a ranking factor, i.e. those sites without secure HTTPS will do less well than those with it. Google is being explicit and helpful with this change. It is stating that it is currently giving webmasters a chance to upgrade their security and therefore improve their search rankings. Over time it is likely to increase the value it places on secure HTTPS. So those websites that get in early will not only get a benefit over their competitors now, but will continue to get an increasing benefit as time goes on.

What can you do?

There are a number of things to implement HTTPS. Simply put, you need to purchase and install a secure certificate. This has some knock on effects to search rankings that need to be mitigated such as:

  • Map previous urls to the revised https where necessary using 301 re-directs
  • Update all internal links
  • Ensure your robots.txt allows search engines to crawl your site
  • Monitor traffic to ensure the migration occurs successfully
  • Provide an error page for deleted or merged content
  • Update all URL details with Google

How Nvisage can help

Our Digital Marketing Team headed by Guillaume, Our Digital Marketing Manager specialise in delivering excellent Google rankings through implementing Google’s requirements. We have a thorough understanding of what Google is looking for and can help your site beat your competition.

Call us for a chat on 0845 094 3331 about your site and improving its rankings by improving its security in the way Google is telling us all.

Improving conversion by using heatmaps on your website

Usability and Heatmapping?

Heatmapping is a technique used to understand how your audience is using your website. The user expereince is crucial to the success of your website and understanding how good that process is can dramatically influence the success of your website to your business.

If your user experience is poor it will result in a low conversion rate and cost your business lost sales and customers.

Not only will you not win that sale, but you will also harm your brand. Online branding is all about usability. Give the user a good expereince, let them find what they want quickly and easily and leave satisfied and your brand shines. Let them struggle and leave frustrated and the perception of your brand and business suffers comensurately.

Improving the usability of your site

There are some great techniques and technology availble now to identify how your users are actively using your site. Heatmapping underpins the best of these techniques and in essence shows visually where individuals or cllections of users are looking and/or clicking around your site. The heatmap is a visual overlay of the user’s expereince on an image of your site.

Types of heatmap techniques

There are typically two types of heatmapping techniques that we advocate through our user experience testing; qualitative and quantitative. Qualitative involves collecting users together, providing tasks to undertake and capturing where they are looking at the screen by using eye tracking  technology. This records exactly where people are looking on the screen when trying to achieve a specific task. Quantitative tracking tends to be web based and records the timeframe and percentage of clicks in given areas of the screen. the software records exactly where the clicks are and the amount of time taken to make that click. It gives a good overview of where people click but is not as inciteful as the eye tracking proces.

What does heatmapping show you?

heatmaping is able to show you instantly and visually what works on your site and what doesn’t. It shows where users expect a button or information to to be and where a site may be ambiguous. Used properly it highlights where your site is failing your users and where you need to improve.

It shows the poitives and th negatives. That fancy bit of graphics that you thought the users would love? well this will show you ho is right, you or the users. and if you choose to ignore that then you aren’t interested in maximising the site’s benefit to your business.

Heatmapping and conversion rates

By taking this information and acting on it, you can improve the user journey, shorten time to click where you want them to and guide them effectively to what they are looking for. This all adds up to an improved user expereince leading to a higher conversion rate.

If you can’t improve your conversion rate by using this technique then maybe you haven’t got what the poeple coming to your site want. In which case, change your product, message or users.

The point is that without  empirical relaible user data you are shooting in the dark with your marketing.

If you would like to know more about improving the ROI from your website and engage with your users more effectively then call Clinton Porter on 0845 094 3331 for a friendly chat.


A professional example of WordPress design and development

We have just launched our most recent WordPress site for a regional south east building company based in Brighton: Goldstone Homes.

example of a WordPress website template designed and developed by Nvisage WordPress Developers in Brighton

Nvisage specialise in professional WordPress design and development services for the SME, public and not for profit sectors. We can either take or work with you to develop a brief and create a bespoke WordPress website; or we can take on an existing website where it is not meeting your needs.

Joomla specialist London

If you’re based in London or nearby and are looking for a Joomla specialist for a new or existing site then we are here to help. We are a full service digital agency and have an integrated team covering:

  • consultancy and business analysis
  • user experience, prototyping and testing
  • user interface design and web specific user-centric design
  • responsive and mobile first interfaces
  • Joomla implementation and development
  • digital marketing including SEO, social and PPC
  • hosting, security and support

Below is an example site we have created for the NHS designed for and developed in Joomla.


The site provides a high level of functionality and user benefits including:

  • a high level of accessibility including text size and colour contrast
  • integrated data feeds with NHS direct
  • integrated events calendars
  • extranet for private sharing of content and documents

So whether you are looking for a new Joomla website or you have an existing Joomla website but it’s not working for you or your existing Joomla developer has run out of steam, please get in touch with our Head of Digital Strategy

Clinton Clinton Porter, Head of Digital Strategy at Nvisage  and let’s have a chat to see how we can help make the most of your investment in Joomla.

Joomla web design company London

Nvisage is a full service digital agency specialising in designing and developing Joomla! websites in London and throughout the UK. Example sites we have designed and developed in Joomla include:




Screenshot 2014-05-22 11.44.51

The site for West Park is a promotional website designed to showcase their work within the internal refurbishment and commercial fit out sector. It is built in Joomla and is designed to be modern, accessible and easy to update.

The key requirement was to show to prospective clients, the breadth of their expertise, industry knowledge and commitment to quality.We achieved this through showcasing case studies, highlighting testimonials, and illustrating their in-depth industry expertise by focusing upon the core areas of their business. All content is created to be simple, visual and support the core values of the business.

For any inquiries about creating a marketing website with impact please get in touch with     Clinton Clinton Porter, Head of Digital Strategy at Nvisage or Sandra Sandra Staufer Creative Director, Nvisage

How to create good blog posts for generating business leads

Blogging, we’ve all got to do it right? it’s good for SEO isn’t it? And we’ve all got to become experts and build up a following..

Well maybe. Getting opinions from digital marketeers is a bit like getting opinions from economists; they all have them, they all tell you they’re right, many will disagree with each other, but only time proves who is right and who is wrong.

The aim of this article is to convey as a professional and successful digital marketer what I know works within the context of generating leads for businesses, which is what most business websites seek to achieve,. This article is not about a distillation of SEO techniques or cutting edge Google secrets, it is plainly and simply about applying basic marketing principles to the web that have always worked since the birth of Google and are likely to continue working into the foreseeable future.


Why Blog

There are two principle reasons to blog in the commercial sphere:

  1. As a passion to tell the world about what you think and to build a following. The most successful are very influential and commercially successful
  2. to generate leads for your business

This blog is to outline the simple steps to achieve the second approach successfully. In the real-world, none of us who run a business have the time to be a “thought leader” and create a massive following so you have to make every blog post count.

My philosophy here is simply:

  1. All information is useful, and if it’s useful to you it’s useful to someone else.
  2. So show that someone else that you have that useful knowledge and can help them; don’t keep it to yourself blog it.
  3. Re-use content; If you are creating content that has value make a case study/blog/newsletter/social comment  and point back to your site.

And finally re-use all the information you have no matter how small.


Working example of a lead generating blog post

I’ve just created a blog post on Nvisage about being a  Joomla development company. This has come out of a phone call with a prospect yesterday. They called because they had a need for a Joomla development agency and they found us using Google. They also mentioned how hard it was to find a good Joomla agency as most Google results were one man bands which they didn’t want.

So I created a blog post with this prospect in mind, because where there is one lead there are more who want the same. This is a key facet of blogging for leads, think who you are are talking to and write the blog post for them. Be specific for two reasons:

Although there are fewer people searching for specific phrases

  1. it is easier to get good search ranks for specific phrases and articles
  2. people looking for specific phrases know what they want and why and are closer to making a buying decision

So help them…

My simple rules for effective lead generating blog posts are:

a) identify quickly what the end user is looking for and establish your expertise in that space

b) prove you can back up what you are saying with a relevant case study

c) give a reason for the reader to get in touch

d) give them a call to action so they can now do something.

This process works for me, and it will work for you. I win business exactly where I want to with this approach; in my target sector and for projects i want my business to do.

Of course there are improvements and other things you can do to maximise results further but this is where you need to give us a call and have a friendly chat about our successful digital marketing and conversion services.

If you would like your website to generate more leads for your business just give Guillaume Guillaume Busetto, Digital Marketing Manager or myself Clinton Clinton Porter, Head of Digital Strategy, Nvisage Ltd a call on 0845 094 3331.

Joomla web development company

Nvisage is a full service digital agency specialising in offering expert Joomla design and development services. We’ve been delivering a full range of digital consultancy, design and  marketing services since 1997 and working with Joomla for the past five years.

Successful Joomla sites include our recently launched marketing site for the specialist commercial furniture supplier Spaceist. This is a custom Joomla website, fully designedand developed by Nvisage and currently being marketed via a combination of SEO and Google AdWords.

joomla website design created by Nvisage, London and Brighton

This project required f the following services provided by Nvisage:

  • digital consultancy
  • user experience design
  • digital design
  • joomla CMS development
  • digital marketing to include SEO and Google AdWords

If you are in the process of looking for a specialist Joomla design and development agency get in touch by email or call Clinton on 0845 094 3331 for a friendly chat and advice about the best options.