When working on the Search Engine Optimisation (SEO) of a website, one of the initial jobs is to identify the keywords that will be used throughout the Meta Data / Content / Structure of your website. A good way is to cross reference the searches. As an analogy; I could say that the keywords are grapes, the website is the bottle filled with wine which is your content.
Do you follow me?

Amongst other techniques, you can harvest your keywords mechanically (with a software/application) or handpick them.
To illustrate our search, let’s assume that I am working on an Ecommerce website which sells brass instruments.

1. Mechanical Harvest : Paid / Unpaid keywords tool

Paid Keywords tool

Wordtracker™
I personally use Wordtracker™ as a foundation for any keywords research. It gives me many keywords variations and I can refine the search from this initial “picture”. (more…)

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