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Remediation of contaminated land

by monica October 31st, 2011 | client sites | No Comments »

Ashdown Site Investigation is a Sussex-based company specialising in the remediation of contaminated land.

Remidiation of contaminated land can take many forms such as:

  • the cleanup of contaminated sites;
  • groundwater quality improvement schemes (including the use of quantitative risk assessment and groundwater modelling procedures); and
  • passive and active ventilation systems for buildings constructed on gassing sites.

The On-site remediation technologies are the soil remediation and the groundwater remediation. There are opportunities for technical advancements in soil remediation to address difficult contaminants and environments  and to make on-site treatment technologies more efficient and cost effective. Successful proposals will have the potential to fill unmet needs in the market such as technologies that:

  • Offer financially viable solutions at smaller sites;
  • Provide a higher degree reliability for in-situ applications;
  • Effectively interface with construction processes or techniques; or
  • Reduce secondary emissions, such as air emissions.

Significant advances are required in groundwater treatment systems to make them more efficient and reliable. Traditional pump and treat technologies, for example are very inefficient at addressing low levels of contaminants that have migrated overlarge areas. Successful proposals in groundwater treatment might:

  • Provide alternatives to pump and treat;
  • Provide greater assurance that a method has been effective across the treatment zone;
  • Improve treatment for dense non-aqueous phase liquids; or Address a wider range of contaminants.

Working with specialist remediation contractors Ashdown Site Investigation is able to offer a complete range of in situ and ex situ remediation advice and site services.

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Guide to search engine optimisation

by Clinton March 28th, 2011 | Building an online brand, Online marketing, SEO, accessibility | No Comments »

Here are the top 5 factors for successful web sites in 2007:

Note:

This article is four years old but all of these factors still hold true with regard to getting good search rankings in Google.

Success factor #1: Accessibility

Accessibility is not only good for business it is a legal requirement and necessary for search engines to be able to effectively spider and index your website. Often web developers use technology that actively impedes search engines and prevents them from accessing all of a website’s pages. The first rule of search engine optimisation is to allow a search engine to access all of your web pages.

A key secondary consideration is to ensure the HTML code of your web pages does not contain errors that prevent search engines from indexing your site.

Search engines like HTML, it allows them to assess the content of your site and determine what the content is about. If you use Flash or graphical images to portray your core text messages, it will be invisible to search engines. Ensure your core content and messages are in HTML.

Success factor #2: Site and information architecture

Site architecture is essential not only for search engines but also for your audience. A search engine needs to be able to find their way around a site effectively as do site visitors. Ensure you have a core logical HTML navigation and do not use Flash or javascript as the only method of accessing your web pages.

You also need to ensure you have a coherent website based around a common theme. Increasingly the most important search engines use a technique called latent semantic indexing in their ranking algorithms. This is to determine not only the content of the individual page but also the context of the site that is sitting within. Search engines will give higher rankings to a page that is within a website that is relevant to that page.

Success factor #3: The right keywords

Once you have ensured that a search engine can access your site and visit all of your pages you need to make sure that they know what those pages are about. This is where you need to focus upon your key phrases and ensure you find which phrases your audience are using to find websites such as yours that meet their needs.

Once you have these key phrases, ensure you place them effectively throughout your site on the most appropriate pages for those terms.

The choice and use of your key words is a crucial element in determining whether your search engine optimisation campaign will be a success. Also think about supporting key words that go with the main key phrase for that page and use them liberally within the content

Success factor #4: Content

The search engines are looking for the most appropriate pages they can find to match the search terms of their users. In order to do this they are looking for quality content. You should be aiming to create unique quality content that separates your site from your competitors.

Write about relevant topics that you know about and try and keep adding to the content on a regular basis. Google likes sites which are kept fresh with new content and also sites that are regularly updated with relevant content.

Success factor #5: Inbound links

Links are one of the key factors that determine the success of a search engine optimisation campaign, but are one of the least understood. Links are crucial, especially in a competitive marketplace, but it is not about sheer weight of numbers. RELEVANCY is far more important than numbers. Get good quality links from quality relevant sites on a regular basis and you will do far batter than buying a large number of non-relevant links.

The more targeted the link i.e. the more relevant, the more it will improve your search engine rankings for that phrase. That’s why we are creating several sector link building communities to help build quality links for sites.

So, What do you want to do now?

  1. Contact us to help you improve your search engine results, or
  2. find out more about working with an ethical search engine optimisation company.

Back to view other articles.

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FAQs on SEO (search Engine Optimisation)

by Clinton March 25th, 2011 | SEO | No Comments »

We’ve compiled a few common questions and our responses to the FAQs of SEO (Search Engine Optimisation).

How do I gain page one rankings for our key areas of business?

1. Identify a broad range of 2, 3 and 4 word key phrases around your subject matter

2. Create a two pronged strategy of quick wins for the long tail results and a progressive strategy for the main key phrases by:

a. optimising all main pages for a range of the key phrases with concatenated phrases (phrases with key words plus supporting long-tail words) to allow quick wins for the longer phrases and gradual ranking increase for the more competitive phrase

b. focusing on:

i. Title tags for search engines

ii. Meta description to increase click throughs

iii. Effective page structure e.g. phrases in H1, H2 tags etc.

iv. Linking under key phrases throughout the pages

v. Review and advise upon copy writing on key pages

How do we ensure that our site ranks higher than our local competitors for key phrases?

1. Ensure you are effectively listed in Google places

2. Encourage clients to post reviews in Google places

3. Ensure you are listed in directories with a regional bias in directories that we know Google rates highly

Drive traffic to our blog and help to establish thought leadership for the authors

1. Provide strategy on how to write effectively for blogs targeting web traffic e.g.

2. Target key phrases as the article titles,

3. Link to pages on your site about these topics under your targeted key phrases

4. Link to other authority sites under your key phrases

5. Encourage other related blogs to link to you

How do I improve key page ranks?

1. All of the above will improve rankings and traffic. To improve further and consistently under a wide range of phrases we will generate targeted back links from other related high quality sites.

2. Create and post articles on related blogs

How do I keep my site up to date with latest SEO strategies?

Guillaume, our Search Engine Manager is always kept current by attending major SE seminars, and subscribes to paid SEM sites. We also test theories and develop our own strategies based upon what we know works. We also do not engage in poor quality techniques such as mass linking, articles publishing on low value sites, cloaking etc. This means you will not be penalised as Google develops and changes it algorithms. But by following their guidance you can only improve rankings as they de-value sites which have not been following their guidance.

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PPC management Google Adword management

by admin November 15th, 2010 | News | No Comments »

It is very easy to set up a Google adword (PPC) campaign, and Google is very adept at getting you to part with your cash. However the real art to setting up an effective PC campaign is in getting the maximum conversion for the minimum cost. To run an effective Pay Per Click campaign you need to look at the following aspects:

Ad copy

Ad copy is one of the single most important aspects to running an effective adwords campaign, poor ads produce poor results. It is essential to create effective compelling and succinct ad copy targeted at the specific people you want to engage with. Key emthods of creating good add copy include:

  • Push the benefits not the features: A common mistake and easily done, but push the key benefits, what it does for someon not how it does it
  • Grabing  attention: Include your keywords in the ad copy, particularly in the title line.  But make sure it makes sense
  • Appeal to an emotion: People buy on emotion and much more so than they are willing to admit to
  • Appeal on quality and/or price: but only appeal on price if you can be the cheapest otherwise appeal on Best service, best guarantee etc.
  • Include a call to action: Asking readers to do something now is especially effective when combined with an urgent price appeal, such as ‘See us Right Now for 10% Off’, or ‘See Us Now for Limited Offer’.
  • Capitalise important words: Did you notice that the examples I’ve used here use an upper case letter to start each word? This may not be great English, but it tends to be the best way to go within a Google ad.

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An update on links and how they improve your Google rankings

by Lucy May 12th, 2010 | SEO, Tutorial | 1 Comment »

Links are actually quite simple, but can be seen as a dark art. The basic premise from Google is that if a site links to you then it is a vote of confidence in you. However not all links are created equal. So in principle:

  • Links from related content are best. Related can be by location, content type or sector
  • Yes, one way links from “strong” sites are best but can be very hard to get and effort is usually best spent in network linking.

We also advise three way linking where possible, where you get a link from site C but link to site B, who then links to site A…

But no links will harm and all should at least give a marginal degree of benefit.

Network Linking
Not necessarily a phrase in common parlance (yet) but something here at Nvisage we are very keen on. Put simply it means to link amongst people you know. Create a list of people you know who have websites. Usually smaller businesses are more likely to want to link with you especially if you are a supplier or buyer. Then, and this is the important bit, ensure the link is the phrase you want to do well for and link to the page that is optimised for the same phrase.

For example, Nvisage undertakes website design, web development and ecommerce development. So we would get a site to link to us under one of these phrases e.g. “web development” and get this link to go to our web development page.

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Guillaume has passed the Google Analytics Qualification!

by Lucy April 22nd, 2010 | News, SEO, Staff | No Comments »

Our in-house SEO Specialist and Digital Marketing Manager Guillaume Busetto has this week taken and passed the Google Analytics Individual Qualification Exam, and we’d like to wish him a big congratulations!

Guillaume has been working towards this qualification using Google Analytics IQ Lessons and passed his exam on Sunday. The questions spanned a wide range of topics including Tracking Methods, Regular Expression and Conversion Optimisation. We are really pleased with his achievement and Guillaume himself can’t wait to put some of his hard work into practice!

Guillaume will be pleased to help you achieve consistent ranking on your website through Search Engine Optimisation, and of course by ensuring you know how to monitor  results & website traffic closely with Google Analytics. So do not hesitate to get in touch to find out more!

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How to harvest your keywords? Choose the right tools!

by Guillaume December 7th, 2009 | SEO | No Comments »

When working on the Search Engine Optimisation (SEO) of a website, one of the initial jobs is to identify the keywords that will be used throughout the Meta Data / Content / Structure of your website. A good way is to cross reference the searches. As an analogy; I could say that the keywords are grapes, the website is the bottle filled with wine which is your content.
Do you follow me?

Amongst other techniques, you can harvest your keywords mechanically (with a software/application) or handpick them.
To illustrate our search, let’s assume that I am working on an Ecommerce website which sells brass instruments.

1. Mechanical Harvest : Paid / Unpaid keywords tool

Paid Keywords tool

Wordtrackerâ„¢
I personally use Wordtrackerâ„¢ as a foundation for any keywords research. It gives me many keywords variations and I can refine the search from this initial “picture”. (more…)

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Google: from timeline search to real time search, a natural progression.

by Guillaume November 8th, 2009 | News, SEO, Staff | No Comments »

On Google Twitter agreement

Google has recently announced on their official blog an agreement to “include their updates in our search results”. This comes just after Microsoft’s Bing adding a beta search for Twitter only. This confirms that both engines move forward and emphasise real time search results.
It seems to me like a natural progression, Google started by getting closer to the timeline search. Early on, Google released two search functionalities:

Google news (September 2002)

Google News

and Google blog search (September 2005)

Both of which both show date next to the information displayed – see in yellow:

Google Blog Search

(more…)

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