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FAQs on SEO (search Engine Optimisation)

by Clinton March 25th, 2011 | SEO | No Comments »

We’ve compiled a few common questions and our responses to the FAQs of SEO (Search Engine Optimisation).

How do I gain page one rankings for our key areas of business?

1. Identify a broad range of 2, 3 and 4 word key phrases around your subject matter

2. Create a two pronged strategy of quick wins for the long tail results and a progressive strategy for the main key phrases by:

a. optimising all main pages for a range of the key phrases with concatenated phrases (phrases with key words plus supporting long-tail words) to allow quick wins for the longer phrases and gradual ranking increase for the more competitive phrase

b. focusing on:

i. Title tags for search engines

ii. Meta description to increase click throughs

iii. Effective page structure e.g. phrases in H1, H2 tags etc.

iv. Linking under key phrases throughout the pages

v. Review and advise upon copy writing on key pages

How do we ensure that our site ranks higher than our local competitors for key phrases?

1. Ensure you are effectively listed in Google places

2. Encourage clients to post reviews in Google places

3. Ensure you are listed in directories with a regional bias in directories that we know Google rates highly

Drive traffic to our blog and help to establish thought leadership for the authors

1. Provide strategy on how to write effectively for blogs targeting web traffic e.g.

2. Target key phrases as the article titles,

3. Link to pages on your site about these topics under your targeted key phrases

4. Link to other authority sites under your key phrases

5. Encourage other related blogs to link to you

How do I improve key page ranks?

1. All of the above will improve rankings and traffic. To improve further and consistently under a wide range of phrases we will generate targeted back links from other related high quality sites.

2. Create and post articles on related blogs

How do I keep my site up to date with latest SEO strategies?

Guillaume, our Search Engine Manager is always kept current by attending major SE seminars, and subscribes to paid SEM sites. We also test theories and develop our own strategies based upon what we know works. We also do not engage in poor quality techniques such as mass linking, articles publishing on low value sites, cloaking etc. This means you will not be penalised as Google develops and changes it algorithms. But by following their guidance you can only improve rankings as they de-value sites which have not been following their guidance.

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Javascript menus and best practice

by admin June 29th, 2010 | Design, accessibility | No Comments »

This is a post based upon my findings on how to use javascript menus and in particular drop down menus in an accessible way. It is not meant to be a “how to” for developers nor is it definitive, it is more a comment on the accessibility argument and how to move the conversation forward.

The principle argument about drop downs fall into two camps, the designers  who are often for them because they are a good way of using space and making the layout “tidy”; and the usability types who are against them because they can be confusing, dysfunctional when there are tiered levels and hard to use for mobility impared users.

However the great usability guru himself (or luddite as others may prefer to call him…) Jakob Nielsen actually approves of drop down menus albeit in a specific format. In his article Mega Drop-Down Navigation Menus Work Well he supports large drop down boxes whilst still cautioning against regular javascript dropdowns.

Example 1 of a mega drop down navigation box

Screenshot of navigation menu from the Food Network

Mega drop downs have the following characteristics which make them better:

  1. all secondary and subsequent navigation items are visible, there is no hovering and then trying to “catch” the tertiary level in the next pop up navigation box
  2. it allows greater structure for the layout, better use of typography, space and even graphics
  3. all navigation items are visible at once
  4. they can be used as drop downs or activated from side bars as “mega fly-outs”


Example 2 of a mega drop down navigation box

Screenshot of navigation menu from a site to order custom-made envelopes

Why mega drop downs are better than regular drop downs:

  1. for bigger sites you need to scroll which hides the initial options
  2. mega drop downs support easy and obvious grouping
  3. you have a richer typography to help the user
  4. you can use imagery such as icons or pictures to support your navigation

Points to bear in mind with mega drop downs:

  1. speed is important, so ensure the interface elements display quickly
  2. allow some latency (e.g. 0.5 seconds)  after moving from a nav item to allow the user to move to the sub nav without activating a neighbouring top level nav item if it passes over it on the way to a sub nav item.
  3. keep it simple, just because you can put anything in a mega drop down doesn’t mean you should

Accessibility

Remember to code with screen readers and assistive technology in mind. There can be issues for people using mobile devices or people using screen magnifiers as the enlarged part of the menu may appear to be the only part of the menu. One way to help is to have strong visual signals for menu borders so people can follow them when they are enlarged.

And remember the standard rules of accessibility, don’t make clickable items too small, or too gimmicky.

Options for improving accessibility

See more from Jakob Nielsen to understand the finer details of mega drop down accessibility

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137 Twitter Tips: How Small Businesses Get the Most from Twitter

by Lucy February 9th, 2010 | News | No Comments »

In case you missed it, Back in May 2009 Anita Campbell published ‘137 Twitter Tips: How Small Businesses Get the Most from Twitter’, based on input from the readers of Small Business Trends.

Over the course of several weeks, Small Business Trends asked readers to answer one of the following 6 questions:
•    Getting Started: How would you suggest other small businesses get started on Twitter?
•    Smart Marketing: What’s the right way (or wrong way) to promote your business on Twitter?
•    Observing Etiquette: What is your #1 Twitter etiquette tip for small business owners?
•    Spreading Your Message: What is your best tip for getting re-tweeted?
•    Time Management: How do you manage your time on Twitter?
•    Advanced Strategies: What is your best kept secret (something not widely known) for using Twitter in business?
Tips were accepted via email, Twitter and in comments to the original post. Responses were then compiled into one downloadable document, which provides a plethora of Twitter tips for marketers seeking to increase their brand awareness, credibility and business results using the powerful medium of Twitter.

You can view or share this document here.

Source: Anita Campbell:  http://smallbiztrends.com

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