Aston Matthews

A case study in search engine marketing

Great search engine listings need great search engine marketing. Search engine marketing is more than the narrow field of optimising your website, or more correctly optimising the pages within your website. Search engine marketing is the synergy of all the aspects required to get your products and services in front of people who are looking for them on the web.

The most effective marketing method?

Search engine marketing done well is the most effective form of marketing and is an essential part of your marketing armoury if you wish to succeed on the web. It is about putting YOUR products and services in front of people who are actively looking for them, but who have no idea who you are. A good search engine marketing strategy can be summed up as:

1. Put your website in front of people actively seeking your products
2. Take them straight to what they are looking for
3. Make sure when they arrive at your site it actively sells to them

How this is achieved is a combination of:

• Thorough research into your marketplace to find the key phrases people are using to buy your products
• Analysis of your website to ensure it is search engine friendly and has no nasty code or "gotchas" for the search engines to stumble on
• A thorough understanding of your business to determine how to present your company online
• Good copy-writing and marketing techniques on the key landing pages
• Good usability on the site to ensure visitors can effectively engage with you and most importantly part with their cash.

To have an informal chat about how we can help you make the most from your website and earn more revenue from your web investment call us on (01273) 384287 and ask for Clinton.