WHICH IS BETTER - PAY PER CLICK OR ORGANIC SEARCH ENGINE OPTIMISATION

There are two popular online marketing strategies: pay per click advertising and organic listings. Which one is better? Read on to find out…

The Difference Between Pay Per Click And Organic Listings

• Visitors are less likely to open paid search ads than sites with good search engine results due to effective organic Search engine optimisation . For instance, one survey reported that web browsers are 6 times more likely to visit the top few organic results than the paid ones.
• Another study reveals that more than 70 per cent of search engine users prefer organic listings.
• The level of trust for organic results is greater than that of paid ads. About 66 per cent distrust pay per click advertising. It has been also found that such paid ads are scorned by many researchers. About 14 per cent of the web browsers get upset with paid ads.
• Organic results are looked upon as non-biased. The rate at which visitors are urged to take action is 17 per cent higher for organic results than that for paid ones. A study has also revealed that organic results lead to more sales.
• Yet another study shows that only 38 per cent of web browsers know the difference between organic and paid results. About 54 per cent of Google Search engine users are aware of the difference.
• The costs of pay per click are increasing at a constant rate. In the year 2004-05, average prices of keywords increased by 100%.
• During holidays, the prices of keywords can rise to a whopping 100 per cent.
• Organic listings provide long-lasting results.
• They are also more relevant than pay per click ads.
• However, if you are seeking quick results with a small budget, you should go for paid advertising.

This is not the end. However, the above points should be enough to make you opt for organic listings. If you would like to benefit from working with a quality ethical search engine optimisation company then get in touch with us now.