What is a content management system?

A content management system Allows someone to administer a website with no technical or design knowledge. A good Content Management System or CMS separates out the content from the design templates and the programming. This has the following principal advantages:

Much of the best practice about writing an effective marketing based newsletter is common sense but is overlooked most of the time. I'm assuming you will already be following the best practice email newsletter protocols such as:

1. It removes any technical or design burden from the site administrator
2. It allows the administrator to concentrate on what is most important to them, i.e. the content
3. It allows the administrator to manage content without any fear of ruining any of the design or breaking any of the code.

Article written by:
Clinton Porter
Commercial Director, NVisage Ltd