Search Engine Optimisation and conversion: it’s not about the number of visitors it’s what they do

Fundamentally, Search Engine Optimisation is all about getting people who are looking for your products and services to your website who don't otherwise know you.

It is based around identifying the key phrases people use when they want to find out more or buy your products/services and ensuring your site is found in the top few results for these in Google. However, this only half of the equation. The other half is CONVERSION, i.e. once they get to your site making them undertake the action you want from them. This can be a purchase for an ecommerce site, making an enquiry, filling in a form, downloading a document, signing up to a newsletter or whatever your goal for that visitor is.

 

We specialise in both aspects to provide a complete online BUSINESS DEVELOPMENT SOLUTION.

 

We are a Brighton based SEO company and can help you make the most of your website by driving more targetted traffic and increasing the conversion of those site visitors. I.E. WE CAN MAKE YOUR WEBSITE WORK MUCH HARDER FOR YOU.

Email or call us now. We don’t make empty promises, we deliver. It won’t be overnight, but it will be realistic and it will add value to your business. And we take time to understand your business and your goals.

 

Our SEO and PPC services

We use a range of SEO techniques to help you raise your search rankings and more importantly, build web business. We can work with you on a regular or one-off basis. Our search services include:

 

We establish and manage highly effective and targetted PPC campaigns, helping our clients increase business.

Google Analytics

We are experts in understanding user behaviour on websites through an in-depth knowledge and use of Google Analytics. Interpreting web analytics data helps you make important decisions about your website. You can find out how users behave on site including showing you:

• how successful your web content and structure is
• how well your business calls to action register with users and
• identify any problem areas users experience on site.

We need to fully understand your business goals and your key performance indicators as part of our analytics work; these factors then ultimately help us measure your return on investment (ROI) rates from your website

We can offer Google Analytics training too – to help you push your business forward.

Web analytics for increased conversions

We offer a specialist service called conversion optimisation. This sees us study individual website pages to recommend changes to your web page text, graphics, instructions and more.

It’s a big step beyond website SEO but it’s vitally important.

Assessing and fixing web page problems can drive significant increases in your business conversion rates.

Call us today to talk about your SEO and PPC campaigns. Or kick start your web marketing plans with our SEO and PPC audits.