Creating good web copy

Write down the key phrase you think people will identify with this article if they were to use google to search for it?

Write down 2- 3 other related phrases you think people may use to search on this content.

Create a title using the main phrase

The first paragraph needs to capture the reader’s attention and engage them. So you need to write about what they just searched for. Think about what is going to interest the visitor reading that page and summarise this in the first paragraph. Ideally using the key phrase within this copy.

The rest of the article needs to relate to how you can meet their needs related to their search. This is where you sell yourself in relation to their needs outlined in the first paragraph. Use the phrases you identified at the start.

Finally create a call to action such as: “for responsive and friendly service get in touch today”