Without an effective digtial strategy a website has little value other than as a digital brochure for existing clients.
Establishing a digital strategy is an integral part of your business plan as it can add value in so many differnet ways. Each organisation will have different roles for their website and these need to be accounted for with different weightings being given to different parts of the strategy.
The starting point for any strategy
All websites need traffic, so the starting point needs to be to identify the various audiences for your business and research what they want in a website and how they search for those sites.