Social media is now seen as a must have online marketing tool, but there is a lot of misplaced enthusiasm about it. Just randomly tweeting or having a facebook pageÂ won’t help you very much. You need to really understand how facebook and twitter will help your audience and why they will either “follow” you or engage with you on facebook.
I’ll deal with facebook in another post, but for now I want to give you an instance guide to benefiting your business with social media tools.
The TAKEAWAY from this is that you create a piece of copy once that is targeted towards your audience and promote several times. so write good copy on your site about how your services and products benefit your target market, blog about it then tweet about the blog.
*To get the most benefit from a WordPress blog, you need this to be on your website as a folder and not under a separate domain or a sub-domain. The reason being is that all the google benefit you accrue from your blog is then passed to your site as a whole and vice versa.