AA4s Housing Association
Revitalising a new student accommodation brand
Maximising room
occupancy
… throughout term-time and holidays
The challenge was to bridge the needs of students needing a home for a year with people visiting London for a shorter period in the summer. This needed to cater for stays of a few days for holiday-makers as well as interns and students staying for the summer.
Defining the name as
the heart of the brand
Working with stakeholders to find the right name
Key to projecting the brand successfully was to define the new organisation’s name to reflect the brand values that their diverse audiences were seeking.
Adapting the brand across the design portfolio
Design for all platform and publication materials
The brand was tested and developed across a wide range of media; some formal and some less so. The strong central colour works well across marketing material, publicity shoots and even interior design.
A multi-headed
approach to digital
Bridging the students’ needs
The challenge was to bridge the needs of students needing a home for a year with people visiting London for a shorter period in the summer. This needed to cater for stays of a few days for holiday-makers as well as interns and students staying for the summer.
What our clients say
“The branding has been very well received by all target audience groups with a clear understanding of the core brand values”
