These days, having a well-performing website is usually the cornerstone of a business’ marketing plan. Not only can a website attract the attention of relevant audiences, but it can help to sell a service or product much more efficiently. However, launching a new website and maintaining it can be challenging for organisations like non-profits, housing
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read how we provided VHL with a 30% uplift in conversions in the first week of their new site
Does optimising images help SEO? Simple answer yes, and not only SEO, but also for enhanced user engagement and conversions. Within SEO well optimised images will not only help Google to understand the specific focus of your page but will also enable people to find your content who are undertaking an image search. What benefits
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Without an effective digtial strategy a website has little value other than as a digital brochure for existing clients. Establishing a digital strategy is an integral part of your business plan as it can add value in so many differnet ways. Each organisation will have different roles for their website and these need to be
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Social media is now seen as a must have online marketing tool, but there is a lot of misplaced enthusiasm about it. Just randomly tweeting or having a facebook page won’t help you very much. You need to really understand how facebook and twitter will help your audience and why they will either “follow” you
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Creating a content marketing strategy Content marketing is the cornerstone of an effective SEO strategy How are your audiences looking for you? The first essential task is to research how your audiences are looking for you. This needs to include pertinent phrases and descriptions as well as questions people ask around your subject matter. Content
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Social marketing means many things to many people and with the growth of blogging, Twitter, facebook, LinkedIn etc, there is a move to exploit these for commercial gain. However, it is is not as simple as setting up a facebook profile and waiting for the good times to roll. Facebook is not necessarily right for
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Pay-Per-Click (PPC) campaigns, particularly through Google AdWords, are a cornerstone of modern digital marketing. These campaigns are a potent means to drive traffic, boost conversions, and maximize ROI. However, their effectiveness hinges largely on one critical element: writing PPC ads that convert. Crafting persuasive and concise ad copy is essential to stand out in the
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