SEO

What are the benefits of AdWords to help your business grow?

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AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network, but what are the benefits of Adwords for your business? There are three networks out there that promote your business in different ways: How does it work? The main part of creating a successful ad is
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Optimising images for SEO

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Does optimising images help SEO? Simple answer yes, and not only SEO, but also for enhanced user engagement and conversions. Within SEO well optimised images will not only help Google to understand the specific focus of your page but will also enable people to find your content who are undertaking an image search. What benefits
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Responsive Mobile Design

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We are fans of responsive design for a lot of reasons, not least because it’s the approach to mobile that Google advises. When you look at the reasons it’s not hard to see why. In essence, you only have one site with the value of any link to any of your pages shared across a
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SEO copywriting service

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Creating a content marketing strategy Content marketing is the cornerstone of an effective SEO strategy How are your audiences looking for you? The first essential task is to research how your audiences are looking for you. This needs to include pertinent phrases and descriptions as well as questions people ask around your subject matter.  Content
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FAQs on SEO (search Engine Optimisation)

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We’ve compiled a few common questions and our responses to the FAQs of SEO (Search Engine Optimisation). How do I gain page one rankings for our key areas of business? 1. Identify a broad range of 2, 3 and 4 word key phrases around your subject matter 2. Create a two pronged strategy of quick
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Writing PPC Ads (Google Adwords)

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Pay-Per-Click (PPC) campaigns, particularly through Google AdWords, are a cornerstone of modern digital marketing. These campaigns are a potent means to drive traffic, boost conversions, and maximize ROI. However, their effectiveness hinges largely on one critical element: writing PPC ads that convert. Crafting persuasive and concise ad copy is essential to stand out in the
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