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It is very easy to set up a Google adword (PPC) campaign, and Google is very adept at getting you to part with your cash. However the real art to setting up an effective PC campaign is in getting the maximum conversion for the minimum cost. To run an effective Pay Per Click campaign you need to look at the following aspects:

Ad copy

Ad copy is one of the single most important aspects to running an effective adwords campaign, poor ads produce poor results. It is essential to create effective compelling and succinct ad copy targeted at the specific people you want to engage with. Key emthods of creating good add copy include:

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