Fantoni
30th July 2015
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Keysource

SHOWCASE – KEYSOURCE

Re-branding from the inside out.

Keysource specialises in designing and building data centres and needed to promote its specialisms more effectively. We undertook a complete rebranding exercise with this client.
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ABOUT THE PROJECT

Creating a trusted brand, creating loyalty.

We rebranded Keysource so they could reach their goal to be seen as trusted advisors, who will think around problems and come up with the best solution rather than produce ‘one they made earlier’.

We shifted the company’s focus from product-based deliverables to benefits and solutions by identifying principal client needs, pain points and the advantages that Keysource’s approach delivers.

WHAT WE DID TO HELP THEIR RANKINGS

Maintaining good results

We ran a high quality Search Engine Optimisation campaign alongside the project to promote the company across their major target audiences resulting in very high search rankings.

All of the new marketing material and the website in particular are now focused upon client needs, meaning less text, more benefit-based information and more compelling reasons to engage with them rather than their competitors.

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