Social media is now seen as a must have online marketing tool, but there is a lot of misplaced enthusiasm about it. Just randomly tweeting or having a facebook page won’t help you very much. You need to really understand how facebook and twitter will help your audience and why they will either “follow” you
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Social marketing means many things to many people and with the growth of blogging, Twitter, facebook, LinkedIn etc, there is a move to exploit these for commercial gain. However, it is is not as simple as setting up a facebook profile and waiting for the good times to roll. Facebook is not necessarily right for
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It is very easy to set up a Google adword (PPC) campaign, and Google is very adept at getting you to part with your cash. However the real art to setting up an effective PC campaign is in getting the maximum conversion for the minimum cost. To run an effective Pay Per Click campaign you
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