We are fans of responsive design for a lot of reasons, not least because it’s the approach to mobile that Google advises. When you look at the reasons it’s not hard to see why. In essence, you only have one site with the value of any link to any of your pages shared across a
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Social media is now seen as a must have online marketing tool, but there is a lot of misplaced enthusiasm about it. Just randomly tweeting or having a facebook page won’t help you very much. You need to really understand how facebook and twitter will help your audience and why they will either “follow” you
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Creating a content marketing strategy Content marketing is the cornerstone of an effective SEO strategy How are your audiences looking for you? The first essential task is to research how your audiences are looking for you. This needs to include pertinent phrases and descriptions as well as questions people ask around your subject matter. Content
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We’ve compiled a few common questions and our responses to the FAQs of SEO (Search Engine Optimisation). How do I gain page one rankings for our key areas of business? 1. Identify a broad range of 2, 3 and 4 word key phrases around your subject matter 2. Create a two pronged strategy of quick
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Social marketing means many things to many people and with the growth of blogging, Twitter, facebook, LinkedIn etc, there is a move to exploit these for commercial gain. However, it is is not as simple as setting up a facebook profile and waiting for the good times to roll. Facebook is not necessarily right for
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It is very easy to set up a Google adword (PPC) campaign, and Google is very adept at getting you to part with your cash. However the real art to setting up an effective PC campaign is in getting the maximum conversion for the minimum cost. To run an effective Pay Per Click campaign you
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