Talk to audiences
Test and re-test
We engaged extensively with the students in workshops and surveys, and recording their views, comments and testimonials on video. We also reached out to prospective tenants in sixth forms to understand what was important in looking for student accomodation
Recently we have undertaken a complete re-branding process for the organisation. Retaining core design elements where they work and adding and developing where needed. The new brand has become an evolution but increasing the presentation of their values and and position in their marketplace.
The audience has a young demographic and consequently the overwhelming use of it is on mobile devices. Therefore, from the start of the project we designed in mobile and worked backwards to the desktop version