North Wales Caravans
Record sales leads for North Wales Caravans
Maximising marketing budget
Making sales and marketing budgets work harder and smarter.
North Wales Caravans is a long-standing client that handles the sale of static caravans in five holiday parks in North Wales for SFParks.
The marketing strategy for North Wales Caravans is a multi-faceted approach that combines Meta ads, email marketing, website optimisation and a number of direct marketing channels.
In a tough economic climate, making marketing budgets work hard is more important than ever. With a focus always on quality over quantity, our social media ads experts optimse and reoptimse ad sets, audiences and campaigns to make sure sales messages hit home and creative assets are maximised.
Multi-touch attribution marketing
Making the sale, one touchpoint at a time
Marketing campaigns live and die by data, so we take attribution seriously. Statistically, prospects need six to eight touchpoints before they become customers. For higher ticket items, this number increases exponentially.
By defining a marketing funnel that segments audiences by their response (or lack of response) to different creative assets, marketing messages and channels, we can make the best use of our touchpoints to drive home messages that resonate, creating leads that turn into sales.
For North Wales Caravans, restructuring their marketing funnels at the start of 2025 has led to an 85% uplift in qualified leads year on year.
Creative that converts into highly qualified leads
Harnessing the power of video advertising
Video might seem expensive, but in 2025 authenticity goes much further than fancy high-end production, and that’s great news for marketing campaigns!
With just a small library of three video assets, we were able to create dozens of ad variants tailored to different audiences and channels which, in turn, has generated over 2000 qualified sales leads in the past five months.
In addition to an increase in qualified sales leads, we have also been able to engineer an uplift in enquiries for mid-range and luxury models, steering away from audiences interested in cheap starter caravans.
If you need a marketing strategy that turns views into sales, talk to us today and let’s get started!
What our clients say
“The branding has been very well received by all target audience groups with a clear understanding of the core brand values”
