AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network, but what are the benefits of Adwords for your business? There are three networks out there that promote your business in different ways: How does it work? The main part of creating a successful ad is
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Does optimising images help SEO? Simple answer yes, and not only SEO, but also for enhanced user engagement and conversions. Within SEO well optimised images will not only help Google to understand the specific focus of your page but will also enable people to find your content who are undertaking an image search. What benefits
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We are fans of responsive design for a lot of reasons, not least because it’s the approach to mobile that Google advises. When you look at the reasons it’s not hard to see why. In essence, you only have one site with the value of any link to any of your pages shared across a
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We’ve compiled a few common questions and our responses to the FAQs of SEO (Search Engine Optimisation). How do I gain page one rankings for our key areas of business? 1. Identify a broad range of 2, 3 and 4 word key phrases around your subject matter 2. Create a two pronged strategy of quick
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It is very easy to set up a Google adword (PPC) campaign, and Google is very adept at getting you to part with your cash. However the real art to setting up an effective PC campaign is in getting the maximum conversion for the minimum cost. To run an effective Pay Per Click campaign you
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