SEM

Responsive Mobile Design

We are fans of responsive design for a lot of reasons, not least because it’s the approach to mobile that Google advises. When you look at the reasons it’s not hard to see why. In essence, you only have one site with the value of any link to any of your pages shared across a
Read more

Starting out with a social media strategy – step 1

Social media is now seen as a must have online marketing tool, but there is a lot of misplaced enthusiasm about it. Just randomly tweeting or having a facebook page  won’t help you very much. You need to really understand how facebook and twitter will help your audience and why they will either “follow” you
Read more

SEO copywriting service

Creating a content marketing strategy Content marketing is the cornerstone of an effective SEO strategy How are your audiences looking for you? The first essential task is to research how your audiences are looking for you. This needs to include pertinent phrases and descriptions as well as questions people ask around your subject matter.  Content
Read more

FAQs on SEO (search Engine Optimisation)

We’ve compiled a few common questions and our responses to the FAQs of SEO (Search Engine Optimisation). How do I gain page one rankings for our key areas of business? 1. Identify a broad range of 2, 3 and 4 word key phrases around your subject matter 2. Create a two pronged strategy of quick
Read more

Writing PPC Ads (Google Adwords)

Pay-Per-Click (PPC) campaigns, particularly through Google AdWords, are a cornerstone of modern digital marketing. These campaigns are a potent means to drive traffic, boost conversions, and maximize ROI. However, their effectiveness hinges largely on one critical element: writing PPC ads that convert. Crafting persuasive and concise ad copy is essential to stand out in the
Read more

PPC management Google Adword management

It is very easy to set up a Google adword (PPC) campaign, and Google is very adept at getting you to part with your cash. However the real art to setting up an effective PC campaign is in getting the maximum conversion for the minimum cost. To run an effective Pay Per Click campaign you
Read more