A critically important part of our project is the discovery phase. This helps us to understand all the key tasks and needs of all the stakeholders in the project, both the organisation/business and the users. It’s getting the balance right between the two that will ensure the success of the website project. We want to
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Creating a search engine optimisation strategy is not difficult if you follow some straight forward rules. 1. Identify your optimal key phrases based upon: Relevant search phrase to your businessCommerciality – those phrases used by people ready to buy and not tyre kickers Competition – be aware that the more competition there is for a
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We are fans of responsive design for a lot of reasons, not least because it’s the approach to mobile that Google advises. When you look at the reasons it’s not hard to see why. In essence, you only have one site with the value of any link to any of your pages shared across a
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Get more business through effective small business web marketing The aim of this article is to advise small businesses on how to get the phone to ring more and generate more business from their website. To do this it is necessary to understand how to rank well for the phrases your target audiences are using
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The reputation that Swiss graphic design enjoys internationally is due to qualities including conceptual strengths, precise graphical implementation and formal reduction to the essential. Posters, books and printed materials traditionally reflect care and attention to detail. This may of course lay in the character of the Swiss themselves however excellent training and professional practice have
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Since setting up Nvisage in 1997 Nvisage have specialised in developing websites in Microsoft technologies, initially in classic ASP and now in .net and C#. For the past ten years we’ve used the ektron CMS as our platform of choice. However, despite regular improvements we have found the Ektron platform, to be cumbersome, full of
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Without an effective digtial strategy a website has little value other than as a digital brochure for existing clients. Establishing a digital strategy is an integral part of your business plan as it can add value in so many differnet ways. Each organisation will have different roles for their website and these need to be
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As part of your role as a web developer there comes a time in a project when all the hard work has been completed and the project is ready to be handed over. For a successful handover, the client requires successful training. Here at NVisage we pride ourselves with good communication and client training. If
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Gone are the days when you had to rely upon your graphic designer to tell you what looked good and worked online. You can now ask the most important people, i.e. your users. and in fact, not even ask them because they probably wouldn’t tell you what you needed to know; there’s a better way.
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The aim of a project definition workshop is simply that all parties involved in the planning process emerge with the same understanding of the project and will build on the information gathered at the Project Assessment Workshop. What will a PDW (Project Definition Workshop) achieve? Commitment from Senior Management Identification of Project deliverables Goals and
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Choosing the right web design company or agency to meet your business needs can often be a difficult endeavour full of potential pitfalls, however, fear not! This guide offers practical tips to help you navigate this complex process with confidence. Key Considerations When Choosing a Web Design Agency: Myths Dispelled: Selecting the right web design
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Social media is now seen as a must have online marketing tool, but there is a lot of misplaced enthusiasm about it. Just randomly tweeting or having a facebook page won’t help you very much. You need to really understand how facebook and twitter will help your audience and why they will either “follow” you
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User-centred design is the ability to design with the user’s positive experience at the heart of all design processes. It is the aim of user-centred deign to create easy to use and learn interfaces to allow the user to undertake the tasks they need to. It relates to any interface whether it be web, mobile
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Creating a content marketing strategy Content marketing is the cornerstone of an effective SEO strategy How are your audiences looking for you? The first essential task is to research how your audiences are looking for you. This needs to include pertinent phrases and descriptions as well as questions people ask around your subject matter. Content
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We’ve compiled a few common questions and our responses to the FAQs of SEO (Search Engine Optimisation). How do I gain page one rankings for our key areas of business? 1. Identify a broad range of 2, 3 and 4 word key phrases around your subject matter 2. Create a two pronged strategy of quick
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Social marketing means many things to many people and with the growth of blogging, Twitter, facebook, LinkedIn etc, there is a move to exploit these for commercial gain. However, it is is not as simple as setting up a facebook profile and waiting for the good times to roll. Facebook is not necessarily right for
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If you can design one thing, you can design everything.
At Nvisage we also specialise in mobile optimised web design as well as web design. Our web designers understand how important mobile web design is and how good design for mobile devices can reap great benefits in terms of building a successful online brand as well as engaging instantly with existing and potential customers. Our
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Pay-Per-Click (PPC) campaigns, particularly through Google AdWords, are a cornerstone of modern digital marketing. These campaigns are a potent means to drive traffic, boost conversions, and maximize ROI. However, their effectiveness hinges largely on one critical element: writing PPC ads that convert. Crafting persuasive and concise ad copy is essential to stand out in the
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In communication, messages are paramount. But good visual design supports the message and enhances its delivery. We can help you to deliver positive, interesting messages which enhance your brand and resonate with your audiences and therefore help you grow your business or organisation.
